“People are consuming information in new ways, and the best way for us to stay connected with our community is to reach out to them in the platforms they use,” Sheriff Rambosk said. “Social media continues to be an important way for the Collier County Sheriff’s Office to communicate with the people we serve.”
CCSO has rolled out a series of social media initiatives to follow through with Sheriff Rambosk’s pledge to partner with the community through the use of technology. The agency uses social media in a big way to reach out and deliver the its safety message to the community.
CCSO’S SOCIAL MEDIA PLATFORM CURRENTLY INCLUDES:
- A Facebook page that features a broad range of crime and safety news, including photos and videos. https://www.facebook.com/colliersheriff?ref=hl In addition to the agency Facebook page, Sheriff Rambosk has his own page, which focuses on his observations and his day-to-day experiences as Sheriff of Collier County. Go to www.facebook.com/SheriffRambosk to like his page.
- A Twitter account where followers can stay up-to-date on news, information and live traffic updates that could affect their commute.
- The popular “Tweet From The Beat” takes CCSO Twitter followers on virtual ride-along while a deputy shares what he sees and does with texts and photos tweeted the field. People following @CollierSheriff on Twitter can ask questions and interact with the deputy.
- The Collier Star e-newsletter, which delivers agency news to subscribers’ e-mail inboxes daily.
- The Internet site www.ccso.tv, which offers CCSO-produced safety and crime-prevention videos, profiles of cold cases and unedited footage of CCSO press conferences.
- “On Scene,” a monthly television show that provides an up-close look at CCSO, information on how to stay safe, information on wanted criminals and more. “On Scene” airs on the Collier County government television channel, the Collier County School District’s Education Channel and www.ccso.tv.
The ccso.tv site offers something for everyone with videos for kids, teens, and adults, all on a variety of topics. All video production, from filming to editing to Web conversion, is done in-house by the public information team.
Without the distraction of extraneous content that one would encounter on YouTube, users are more likely to continue to click around the ccso.tv site, viewing more videos produced by the CCSO, rather than clicking away to view unrelated videos.
The agency is always looking for new ways to use social media and to enhance its current platforms.
CCSO is among just a handful of law enforcement agencies nationwide that offers its own iPhone and Droid applications. Called CCSO2go, the free smart phone tool allows users to do everything from find out who has been arrested to obtain real-time traffic information and mapping to help them with their commutes. Users can also connect to the agency’s Facebook and Twitter feeds, get directions and call their local CCSO substation, read agency news releases and watch CCSO videos on YouTube.
CCSO’s focus on social media as a way to deliver the agency’s safety message has earned national attention. For example, “Sheriff Magazine,” the official magazine of the National Sheriffs’ Association, featured an article that spotlights CCSO’s social media efforts. In addition, when the International Association of Chiefs of Police Center for Social Media conducted case studies of agencies that are embracing social media in fall 2010, CCSO was one of the law enforcement organizations selected to be profiled.
“This type of technology is a great way for law enforcement to have a true and meaningful exchange of ideas and information with the community,” Sheriff Rambosk said. “We as an agency work hard to grow our social media platforms and it is gratifying that people are taking notice, both locally and around the nation.”