The feeling of freedom: Naples love affair with Harley-Davidson by Lois Bolin, Ph.D., Old Naples Historian
Once upon a time, the purpose of marketing was simple: create customers. Today, that purpose is more to create repeat customers by building relationships through brand identification, that special association that gives a customer a certain feeling to go along with an image. Harley History For more than 111 years, the folks at Harley-Davidson have […]
