by Erick Carter

Want to save your color this summer?

Let’s talk about direct dyes. Direct dyes are easy to use. These dyes can be applied directly from a container onto your hair. They are designed to deposit only, have no ammonia and no activator (developer). They only stain the outer layer of the hair (cuticle) and therefore cannot give gray coverage.

There are several different forms of direct dyes. The most popular for refreshing faded ends are shampoo, rinses and mousse. I prefer the shampoo, it’s much easier to use. The brand I carry for my clients is Pure Blends.

Pure Blends offers nine shades of hydrating color depositing shampoos, used to create custom blends for virtually unlimited number of shades. In short it helps prevent fade and color washout.

Not only is Pure Blends sulfate- and sodium chloride-free, it has a PH of only 5.5; low PH aids in locking in color. Having a product like Pure Blends custom color shampoo is essential in SWFL to help maintain your hair color.

Stop by and see me at Salon Zenergy, 2950 Tamami Trail N. I’ll be happy to custom blend a shampoo for your hair color needs.

I would like to invite all readers to write in your questions. You can do so by email at or call me at 239.777.2380.

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