Local Marketing Firm notes National Award

Russell Tuff

Social-Impact, a Naples based public relations web development firm specializing in content marketing, recently received the 2013 All Star Award from Constant Contact®, Inc.

A trusted marketing advisor to more than half a million small organizations worldwide, Constant Contact awards the All Star Award annually to a select group of businesses and nonprofit organizations that successfully leverage online marketing tools.

Social-Impact was recognized as a “Solution Provider All Star” for the company’s success in maximizing marketing efforts for its clients by demonstrating outstanding campaign results, most notably in open rates, growth of list, engaging viewers and click-throughs to take action. Campaign results for Social-Impacts’ clientele ranked among the top 10 percent of Constant Contact’s international customer base.

“It was a pleasant surprise to learn of the award,” said Russell Tuff, managing owner of Social-Impact. “We’ve been using Constant Contact for more than five years and had no idea the company presented such awards. Being in the top 10 percent in the world for effective marketing is a true honor – to be recognized for creating that engagement that is necessary for effective marketing.”

According to Gail Goodman, CEO of Constant Contact, the award is open to Constant Contact customers and Solution Providers using the company’s email marketing tools. In determining the recipients, Constant Contact looked at the following criteria:

• Level of engagement with email campaigns and events

• Open, bounce, and click-through rates

• Use of social sharing features

• Use of mailing list sign-up tools

• Use of reporting tools

“We’re always delighted when small businesses and nonprofits are successful,” Goodman said. “We’re honored to recognize Russell Tuff and Social-Impact as an All Star and to be able to shine the spotlight on the company’s achievements in 2013.”

While the award is significant, Tuff says Constant Contact is only one of a wide variety of tools the company uses to assist businesses in maximizing their internet presence.

“Content is what brings results for our clients,” he says. “Sharing that content in text, video and photos on our clients’ web platforms and in Constant Contact e-newsletters creates engagement from customers and puts word of mouth advertising on steroids. There really is no limit to the Internet reach when a client’s story is shared in a creative and compelling manner.”

For more information on Social-Impact, go to www.socialimpact. com or call 239.325.1127239.325.1127.