SAVING YOUR COLOR
Want to save your color this summer? Let’s talk about direct dyes.
Direct dyes are easy to use. These dyes can be applied directly from their container onto your hair. They are designed to deposit only, have no ammonia, and no activator (developer). They only stain the outer layer of the hair (cuticle), and therefore do not give gray coverage.
There are several different forms of direct dyes. The most popular for refreshing faded ends are: shampoo, rinses, and mousse. I prefer the shampoo, as it’s much easier to use. The brand I carry for my clients is Pure Blends.
Pure Blends offers 9 shades of hydrating color-depositing shampoos, which is used to create custom blends for a virtually unlimited number of shades. In short, it helps prevent fade and color washout.
Not only is Pure Blends sulfate and sodium chloride free it has a pH of only 5.5. A low pH aids in locking-in color. Having a product like Pure Blends customized color shampoo is essential in SWFL to help maintain your hair color.
Stop by and see me at Salon Zenergy (2950 Tamami Trail N), I’ll be happy to custom blend a shampoo for your hair color needs.
Erick Carter 239-777-2380
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