Changing Lives One Face at a Time

Irina Cheva

Each year millions of Americans look in the mirror and see cancer staring back at them—not necessarily in the form of the disease itself, but in the ravages of treatment.

Oncologists prepare patients for the side effects of chemotherapy like nausea and diarrhea and even hair loss on the head. But no one talks about losing hair on the eyebrows and eyelashes.

The first and only facility in the United States to do so, Irina Cheva, founder of Save the Brow Foundation is incredibly proud to change the lives of people going through their hardest situations, and can relate to their struggles through her own cancer diagnosis and recovery.

Furthermore, the results often speak for themselves, as she is able to witness these patients who gain self-esteem and revitalize their appearance.

Cheva answers questions about how she can help pre-chemo patients.

I have been diagnosed with cancer and was wondering if I would be a good candidate to have my brows done? I created the Save the Brow Foundation to give cancer patients the option to continue to be the best version of themselves – before, during and after treatment.

Permanent makeup prior to chemotherapy gives patients the confidence to face the disease head on – allowing them to avoid the stereotype of looking like a sick person.

Is the procedure safe? Save The Brow Foundation is the only organic permanent makeup clinic in the United States that specializes in cancer patients. Qualified and highly skilled permanent makeup artists perform eyebrow microblading and soft permanent eyeliner to imitate the hair prior to its disappearance. This service is free of charge to pre-chemo patients.


2950 Tamiami Trail N. Ste. 6 Naples, FL 34103 (239) 877-1388

To apply as a patient or donateas a supporter please visit or Save The Brow on Facebook.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.