Naples Children Foundation Unveils a New Name, Logo and Website

Naples Children Foundation Unveils a New Name, Logo and Website – Expanding Its Mission to Meet the Increasing Needs of Collier County’s Most Vulnerable Children

After 25 years of measurable impact, the non-profit foundation behind the world-renowned Naples Winter Wine Festival takes on a bold identity and digital platform of its own

The Naples Children Foundation (NCF), formerly known as the Naples Children & Education Foundation, today announced a new streamlined name, the launch of a new NCF website and the creation of a new logo – all part of a simpler and bolder brand identity and a continued commitment to meet the growing and expanding needs of Collier County’s most vulnerable children.

These enhancements mark a significant milestone in the organization’s 25-year journey of creating lasting impact—and reinforce its role as the driving force behind the Naples Winter Wine Festival (NWWF).

As part of this evolution, NCF is expanding its outreach to engage even more community members and further broaden its donor base — ensuring the Foundation can meet the scale of needs across the Southwest Florida region and respond with urgency to critical gaps in child advocacy, education and healthcare.

Long known for its annual fundraising event, NCF has historically shared its digital presence with the NWWF. Its new website, www.napleschildrenfoundation.org, provides a dedicated platform that brings the Foundation’s mission to life—telling the full year-round story of how NCF creates measurable results that empower children, strengthen families and transform communities.

Remaining fully committed to presenting one of the world’s most successful charity wine auctions, NCF’s strategic move includes a bold commitment to reaching beyond its historic base of NWWF supporters to engage new donors, community leaders and advocates.

“Since our inception, we have impacted the lives of 385,000 vulnerable children in our community,” said Maria Jimenez-Lara, CEO (FEATURED PHOTO) of the Naples Children Foundation. “But today, the needs are greater than ever – and so is our commitment. This next chapter enables us to showcase the work we do and invite all members of our community to join a mission that shapes the future of Collier County. It is important to emphasize that this is not a shift in direction—it’s a declaration of who we have always been.”

The brand relaunch comes at a critical time, as Collier County experiences rapid population growth and increased pressure on the systems that serve children and families.

“This move comes after more than a year of strategic planning and involves much more than a name or logo change,” said Robert Heidt Jr., NCF Board Chairman. “It is a renewed commitment – to clarity, to impact and to the belief that when a community comes together for its children, anything is possible.”

Since inception, NCF has invested more than $336 million into nearly 90 of the community’s most effective non-profits—supporting collaborative programs that are changing the trajectory of children’s lives across the region. Along the way, NCF has evolved into the single largest source of funding for children’s social services in Collier County.

Key highlights of the new Naples Children Foundation website include:

• A spotlight on NCF’s Four Service Categories and Seven Strategic Initiatives
• A focus on collaborative, systemic change rather than traditional charity
• Powerful storytelling, impact data and a direct invitation to get involved

“We are not just raising money,” said Valerie Boyd, NCF Co-Founder. “We are strengthening our community—by setting higher standards, fostering collaboration and ensuring that every investment leads to meaningful, measurable outcomes.” The Naples Children Foundation invites the community to learn more about what’s possible when a community comes together for its children by visiting www.napleschildrenfoundation.org

About Naples Children Foundation
The Naples Children Foundation, the founding organization of the Naples Winter Wine Festival, creates transformational change and improves educational, emotional and health outcomes for vulnerable children in Collier County. Through its annual grants and strategic initiatives, NCF has impacted nearly 90 of the most effective nonprofits in the local community, providing 385,000 children with the services and resources they need to succeed. Through bold investments, collaborative partnerships, and data-driven solutions, NCF supports programs that ensure every child can thrive. NCF’s unique approach, which bridges public and private resources, has become a blueprint for how to transform a community – one issue at a time.

About Naples Winter Wine Festival
The Naples Winter Wine Festival (NWWF), one of the world’s most prestigious charity wine auctions, offers a weekend of unforgettable memories. Guests enjoy world-class food and wine during intimate dinners in elegant, private homes and other landmark settings throughout Naples and are invited to bid on once-in-a-lifetime travel and wine experiences during an electrifying live auction. Since its inaugural event in 2001, the NWWF has raised more than $336 million, making a profound difference in the lives of hundreds of thousands of children in Collier County.