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distracted driving

                           tracted driving
          dis

                                      is killing us
                                      is killing us


        by Michelle Avola-Brown, Executive Director,
        Naples Pathways Coalition
                          wish the title were an exaggeration.             radio station, personal grooming, disciplining kids, or
                       I                                                   sharing the front seat with unruly pets. Did you know
                          According to a FocusDriven®
                                                                           eating and drinking rank just as highly in terms of
                          Nationwide Insurance study, up
                       to 80 percent of all crashes involve some   dangerous activities behind the wheel as texting?
                       form of driver distraction. The United States   Drive-Safely.net lists coffee as the most hazardous food or beverage
                       Department of Transportation notes that     to consume while driving, and we don’t even have to drink it.
                       cell phones are involved in 1.6 million auto   A pothole can send our coffee flying, and if it doesn’t burn us, it
                       crashes each year, and these crashes cause at   makes a mess of our clothes and vehicle, which we have a hard time
        least half a million injuries and take 6,000 lives. A Virginia Tech   ignoring.
        Transportation Institute study reported texting while driving is   April is Distracted Driving Awareness Month. To mark the
        up to six times more likely to cause an auto crash than drinking   occasion, Naples Pathways Coalition is launching a multi-agency
        and driving.                                               effort with the help of different branches of local government,
           Distracted driving has become a deadly epidemic, and we all   community organizations, health organizations, and advertising
        need to take action to stop it.                            agencies urging people to stop distracted driving, biking, and
           Although we frequently hear and see “don’t text and drive”   walking. We are asking every member of our community to join us
        messaging, this behavior is increasing. Even though texting   in this vital campaign.
        while driving is now a primary offense, meaning you can be    Taking our eyes off the road can lead to a fender bender or a fatal
        ticketed solely for texting with no other noted infraction, drivers   rollover crash. And what if we hit a pedestrian or cyclist? Without
        don’t seem to care.                                        the safeguard of seat belts, airbags, or four-thousand pounds of
           A car or SUV can range from 3,000 to 8,000 pounds. It’s   steel around them, vulnerable road users like this have absolutely no
        been demonstrated that taking our eyes off the road for only five   protection. Veering out of our lane for just a few seconds can end
        seconds (the average amount of time it takes to read or send a   the life of someone’s son or daughter, mom or dad. Is sending a text,
        short text) while driving at 55 mph is equivalent to driving the   checking Instagram, or looking up a phone number while driving
        length of a football field with our eyes closed. And still, people   worth killing someone?
        do this every day.                                            Our convenience, boredom, or habit of multi-tasking is never
           What will it take to get everyone to put down their phones   worth the risk of taking a life. When we’re behind the wheel, our
        and drive?                                                 one job is driving. Speak up if you’re in the car with someone who’s
           Texting is one of many distractions with our phones. Drivers   distracted. Pledge to put away distractions when you drive, bike, or
        report checking social media, surfing the web, typing addresses   walk.   It truly is a matter of life and death.
        into navigation apps, playing games, and even taking selfies or   We look forward to state and federal funding coming to Collier County
        videos while they drive! Whether using a hands-free device or   in the coming years. Collier residents and visitors must frequently ask our
        not, merely talking on the phone shifts our focus from the road   County Commissioners to diligently promote the construction of the Paradise
        more than talking to a passenger. How many of us have missed    Coast Trail and support its funding. For their contact information,
        a turn or an exit because we were talking on the phone?    visit https://bit.ly/CollierBCC.
           But distracted driving is about more than just electronic   To further our efforts to fast-track the Paradise Coast Trail, we are
        diversions. Anything we do behind the wheel besides focusing   fundraising and looking for champions who also see the importance of this
        on the road undermines safe driving, including changing the   trail. For more information and to partner with us, please visit
                                                                   www.NaplesPathways.org or contact Michelle@NaplesPathways.org.

     12                                                                                                       Life in Naples | April 2023
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