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THE ART OF NETWORKING


                                  ARE YOU MAKING IT EASY


                    TO GET REFERRED AS YOU NETWORK?



        by Joel Kessler
        A      re you referable? Help others keep you on their radar screen and make


               it simple for them to either refer or make a strategic introduction on
               your behalf.
           1. Effectively articulate what you do or what your product or service is.
           2. You can describe your ideal client-be as specific as possible. Take a look at
        where your niche is or where you have the most likeminded clients.
           3. You refer people to others and build advocacy. Always look for ways to
        connect people to each other. When you refer, you also generate goodwill and
        that is good business.
           4. You acknowledge the ‘referrer’ – or what I call ‘keeping them in the loop’.
        Stay on their radar screen by always doing this—in their preferred method of
        communications. Always let them know what has happened no matter what.
        Write an email, call or text or it is in very good taste to send a handwritten and   6.“Get someone else to blow your horn and the sound will
        thoughtful note of appreciation.                                 travel twice as far.” (Will Rogers)
           5. You consistently execute. Always offer value and create an experience   For more networking tips contact Joel Kessler at
        that goes beyond your client/prospects expectations. Under promise and   jkessler58@earthlink.net or Andrea Nierenberg at Andrea@
        over deliver.                                                    nierenberggroup.com.



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     Life in Naples | August • September • October 2017                                                                      39
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