Page 52 - April 2016 Life In Naples Magazine
P. 52

doesYno’ut rhsapveecttao cbuela“rexkpitecnhseinve.”
Wby Clay Cox
            e here at Kitchens by Clay are blessed   are well laid out, clean, not cluttered, easy to understand and
            with a wonderful situation. Our          completely finished thus making it easy for our customers to
            customers and potential customers walk   shop. However this blessing can sometimes be a two edged
into our stores and are amazed at how beautiful      sword and that is the reason for this month’s article.
they are. We believe that is because our stores
                                                            We have found that people get the impression that we
                                                     are expensive just by walking into one of our showrooms. We
                                                     understand completely why this is. As designers we have the
                                                     talent, experience and capability to take a reasonably priced
                                                     product and make it look spectacular.

                                                        Let’s take the phrase “reasonably priced.” In order to be able
                                                     to say this we have to understand the local market and we do.
                                                     We are well aware of our competition, their product lines, service history and pricing.
                                                     In addition over the last 23 years we have filtered though cabinet manufacturer’s
                                                     literally by the dozens to find the few that offer the product, service and pricing
                                                     necessary to make the claim that we are in fact reasonably priced.

                                                        We demand the following from our suppliers: Value priced product with a quality
                                                     look, solid construction methods, exemplary customer service and consistent delivery
                                                     schedules. We also demand a wide variety of door styles and finishes at the same
                                                     price-point so that we can offer you more.

                                                        The truth is we do have incredible looking showrooms and people are always
                                                     impressed when they stop by. So come on in and experience the feeling of great
                                                     service and the attention to your details that you deserve.

                                                     Please E-mail Clay with your questions or comments at
                                                     clay@kitchensbyclay.com.
                                                     Enjoy your remodel,
                                                     Clay Cox

                                                                                                                 ADVERTORIAL

                         What causes frizz?
by Erick Carter
                                                     the cortex, which causes breaks in the cuticle. After that
H air is made up of two layers the inner             it starts to snowball. The more the cortex is exposed the
             layer called the cortex and the outer   more the protein chains absorb moisture from the air and
             layer called the cuticle, some do have
a third called medulla.                              so on.

The translucent cuticle layer of the hair is The trick is to find moisture that you can put in your

like shingles on a roof, hair before you even leave your house. The protein

which overlap each other chains absorb the moisture like a sponge and

and are on average 7-10 like a sponge the chains can only absorb so

layers thick. The cortex much. We can, to a degree; control how
of the hair is made up of the chains absorb moisture. That control
chains of proteins and results in a more even absorption causing

hair texture is determined less frizz. The hard part is finding the right

by hydrogen, salt and moisture for your hair type, which is done

                         disulfide bonds. Heat and by trial and error along with help from
moisture break down the salt and hydrogen your stylist.
bonds allowing the protein to absorb moisture. For questions or comments contact me at

The protein chains absorb the moisture at Erickcre8u@gmail.com or call Salon Zenergy,

different rates causing uneven swelling within 239.777.2380.
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