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Craft, Culture, and Cutting Edge:

Redefining Home Design in Naples

by Blane Perun
y name is Blane Perun. I have spent business concepts in the service industry specific to the “Naples
the last decade traveling the world, Economy Effect.” Within the next year, Jonathan and myself
M understanding cultures, people and bought another service provider company here locally in Naples.
studying architecture and design. A few years back, Leading up to this we had also purchased a lot in Lehigh and
I launched a small business that gears home space decided to combine our construction knowledge and attempt to
design around “the body battery” (you can read more build a home a year.
here InteriorDesignersNaplesFL.com). One thing led to another and we found ourselves looking to
I migrated to Naples about 5 years ago from Pittsburgh, make a more substantial acquisition in the construction sector.
Pennsylvania, where I was born and raised. Working with my A company or three fell through the cracks in the first 6 months,
hands, I ultimately spent about 15 years in custom artisan work then we put in a multi million dollar bid on a remodel and
and general construction. Working search engine optimization on construction company in Bonita Springs by the name of
the side, I had managed to amass about 170 rental properties after Cutting Edge. The owners had been in the space for 40+ years
the 2008 crash. The experience provided a strong foundation for and the brand itself was nearly 20 years old here locally.
the economic end of scaling. Closing on the company took nearly eight months, but as of
Arriving in Naples with not much to do other than bike, fish just a few short months ago, we became owners of the firm.
and drink (at times not in that order), I decided to start a small Our objective is to bring the same quality the brand is known
service business to get myself out of the boredom of retirement. for, but to diversify the offerings and pricing strategy to appeal
After about 2 years, I had been posting some gear on Facebook to a larger market.
marketplace and I met an interesting man living pretty close to While the company traditionally did whole home remodels,
me by the name of Jonathan Corcoran. Jonathan had come by kitchens and baths, we are expanding into other areas of the
to look at some equipment I posted and we got to talking a bit home: Home Office, Closets, Laundry Rooms, Wine Displays
of shop. There was a solid chemistry there (like a meeting of the / Whiskey Wine Rooms, Garages, Home Spas…. and much,
minds) and I could immediately tell there was some untapped much more.
potential. We are hoping this read finds you and perhaps may invite
Over the next year, we got to know each other a bit more; we us to discuss your next project with Cutting Edge.
th
would go to 5 with our wives for the evening and talk about

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