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A Local                                               collaborations, visiting designers, and
                                                               collections meant to take you
                                                               seamlessly from school drop-off to long
                                                               beach walks and evening outings.
         Love Letter                                           It’s clothing created for a sophisticated

                                                               life on the go, precisely the lifestyle
         By Samantha Bloom, Social Media Manager               Naples embodies.
         of Downtown Naples
    A New Era on Third Street: Naples Welcomes Style,
    Storytelling & Fresh Inspiration                          Frances Valentine: Joyful Fashion Arrives in Naples

    There’s a special kind of beauty that lives on Third      Perhaps one of the most exciting additions to Third Street is Frances
    Street South, an effortless blend of coastal elegance,    Valentine, a brand synonymous with joy.
    old-world charm, and the unmistakable warmth of a
    community that loves where it lives. The mornings         Inspired by vintage prints, bold color, and silhouettes that celebrate
    begin softly here, with the scent of espresso drifting    individuality, Frances Valentine creates clothing and accessories
    through the courtyards and neighbors greeting one         that transcend trends. Walking into the store feels like stepping into
    another as if time moves just a little slower beneath the  sunshine : uplifting, expressive, and designed to make fashion feel
    banyans.                                                  fun again.

    And now, as Naples enters a vibrant new chapter, Third    For the woman who dresses with confidence and whimsy, this
    Street is blossoming with fresh energy, welcoming         boutique will quickly become a must-visit.
    unique boutiques, inspiring designers, and thoughtfully
    curated experiences that make our beloved district feel   A Third Street Season Filled With Possibility
    more alive than ever.
                                                              As we welcome a new year in Naples, Third Street South continues
    Books on 3rd: Naples’ New Literary Hideaway               to be a place where life slows down just enough for us to savor it.
                                                              With new boutiques emerging alongside beloved institutions, the
    High above Tony’s on 3rd, Naples has gained a quiet       district is evolving in a way that honors its past while embracing
    oasis that feels like stepping into another world: Books  fresh creativity.
    on 3rd.
                                                              From morning coffee at Books on 3rd to an afternoon stroll through
    Warm, intimate, and filled with thoughtfully chosen       Addison Bay, and a joyful stop into Frances Valentine, Third Street is
    titles, it’s the kind of bookstore that instantly becomes a  more vibrant, more inspiring, and more full of life than ever before.
    favorite. A place where you can settle into a cozy corner
    with a coffee, discover your next unforgettable read, or  This is Third Street at its finest: refined, welcoming, and always
    simply enjoy the comforting hush of a space built for     rooted in the charm that makes Naples so extraordinary.
    imagination and reflection.

    In a city that values beauty and depth, Books on 3rd
    adds something soulful and special — a gentle reminder
    that inspiration often begins with turning a single page.














    Addison  Bay:  Activewear  for  the  Multigenerational
    Naples Lifestyle
    Joining the Third Street family this season is Addison
    Bay, a brand that feels perfectly aligned with our Naples
    way of life: effortless, chic, and always on the move.

    Known for its vibrant colors, polished silhouettes, and
    “activewear for everywhere” approach, Addison Bay
    brings styles designed for women of every generation.
     Life in Naples | January 2026

    Guests can look forward to limited-edition                                                                               15
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