Page 70 - LIN_December 2022
P. 70

LET’S HAVE A


                                                    DRINK






        by Dave Trecker


        There’s a big choice of beverages out there.  Some 85% of American adults drink it. Not   What else is happening in beverages?
                                                only does it wake you up in the morning, it’s     When you talk about drinking, you have
        Most noticeable these days are the energy   good for you, at least in moderation.   got to include booze. More alcohol is being
        drinks, a new wave of pick-me-ups that are     Coffee’s health effects have been well doc-  consumed in the United States than ever
        spreading throughout the country. For peo-  umented—reduction in risk of Parkinson’s   before. Statistics from the National Institute
        ple still reeling from COVID or struggling to   disease, prostate and liver cancer, Type 2   on Alcohol Abuse put consumption at about
        come to grips with inflation, an extra bump   diabetes, certain types of cardiovascular dis-  2.75 gallons per person in 2021, up 17% from
        during the day seems to help. Some say it   ease, melanoma. The benefits come from   five years ago. Beer sales are up 21% in 2022.
        wards off depression.                   numerous ingredients in coffee, not just the     But the trend toward healthier lifestyles
          For whatever the reason, energy-drink sales   caffeine (decaf provides essentially the same   is changing things. With alcoholism on the
        are up 17% from last year and 56% higher than   benefits). Scientists say coffee is loaded with   rise, distilleries are starting to reduce ethanol
        2019. That’s pretty impressive.         anti-inflammatories, as well as antioxidants   concentrations in packaged drinks. PepsiCo
          What are we talking about here? Beverages   that disrupt cell damage, lignans that slow the   and Boston Beer recently collaborated on a
        laced with sugar and caffeine, but also sport-  spread of cancer cells and chlorogenic acid,   canned Mountain Dew beverage with 5%
        ing vitamins, electrolytes, fruit extracts. Some   a substance that lowers blood sugar levels.  alcohol. Diageo and Brown-Forman are both
        replace sugar with natural sweeteners like                                     designing low-alcohol fruit drinks.
        stevia or erythritol. Others add health fads   Most of us can’t function without a cup     By 2025, brewing giant Anheuser-Busch
        like turmeric acid. Many have double the   or two of joe, everyone’s beverage of   InBev wants one-fifth of all drinks it sells to
        caffeine content of a cup of coffee, yet sell for   choice. Some 85% of American adults   contain little or no alcohol.
        half the price of a Starbucks espresso.    drink it. Not only does it wake you up in     How about complete abstinence? Help is
                                                   the morning, it’s good for you, at least
          Everybody’s getting into the act. At first   in moderation.                  coming there as well. Researchers have found
        there was just Red Bull and Monster. Now                                       that psilocybin, a substance in psychedelic
        there’s Celsius, Bang, Mountain Dew Energy   Now, to top if off, comes a study saying coffee   mushrooms, sharply reduces craving for alco-
        and Fast Twitch. Big players like PepsiCo are   drinkers actually live longer. That’s right.   hol. A study published in JAMA Psychiatry
        jumping in.                             Consumption of 2-4 cups a day can increase   reports clinical results that show psilocybin
          Are the drinks good for you? Not really.   your lifespan by up to 16%, add as much as   substantially reduced heavy drinking and, in
        The medical community says they contribute   10 years to your life.            many cases, led trial participants to quit cold
        to high blood pressure, arrhythmia, anxiety     As you may imagine, there are all kinds of   turkey.
        and insomnia.                           caveats associated with the study—mitigating     How about that? Psychedelic mushrooms.
          But let’s not be too quick to judge. We cer-  factors that include chronic disease, lifestyle,   We’re back to the Age of Aquarius.
        tainly don’t want to disparage coffee.    heredity, and other things. But even the pos-
          Most of us can’t function without a cup   sibility of an extra 10 years is a pretty good   Dr. Trecker is a chemist and retired Pfizer executive
        or two of joe, everyone’s beverage of choice.   excuse to keep swilling coffee.  living in Naples.



        70    Life in Naples December 2022
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