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naples mac help

IS SOCIAL MEDIA

RIGHT FOR YOU?

T oday, on the news and in conversation, social media is likely TWITTER
mentioned several times every few minutes. Twitter. Facebook.
Twitter is a messaging service that enables its users
Instagram. Almost every news program and publication has a tagline
to send and read text-based posts and photos, known as
to their Twitter account and Facebook page.
"tweets." A free account allows one to post tweets that are
Just what is social media and how can you make it a part of daily life?
available for others to read. You can also
Like sporting events, you can choose to be an observer or participant in
follow the twitter feeds of several people
social media. I will discuss the different types and benefits of the major
at once, and they appear in a sequential
social media platforms so that you can make more informed decisions as you
timeline. Twitter has 317 million active
venture into this expanding realm of communication.
monthly users (Source: Twitter as of
FACEBOOK 10/27/16). Twitter users can be followed without approval
of either party, and you can block followers you don't
The largest and most popular social media platform is Facebook. If you want. You must have a registered Twitter account to follow
are not on Facebook, you can be sure that your kids are, someone on Twitter.
and your grandkids may have abandoned Facebook already.
PINTEREST
Worldwide, there are over 1.79 billion monthly active
Facebook users (Source: Facebook as of 11/02/16). Facebook
Pinterest bills itself as “the world’s
is the primary site for people to share photos and messages
catalog of ideas.” Pinterest has 150 million
on the web. Facebook users must register, and all connections between users
active monthly users (Source: Pinterest as
must be approved by both parties. Besides keeping up with the lives of your
of 1/23/17). 81 percent of Pinterest users
family and current circle of friends, Facebook allows you to connect with
are female, and 87 percent of users have
people you may know based on schools attended, towns lived in, places
purchased a product because of Pinterest.
worked for and through mutual friends.
The Pinterest interface is a series of photos that when
INSTAGRAM clicked, link to an article contains more information on
the subject of the photo. More than 14 million articles are
Instagram is a photo-sharing social media platform with over 500 million “Pinned” each day.
active monthly users (Source: Instagram December 2016). Instagram is owned According to the Pew Research Center, 79 percent of
by Facebook. The Instagram app has access to the camera online adults use Facebook, 32 percent of online adults use
on your smartphone, so uploading photos is a piece of cake. Instagram, 31 percent of online adults use Pinterest and 24
Instagram users post over 95 million photos and videos per percent of online adults use Twitter (Source: Pew Research
day! To join Instagram to post photos or follow someone, Center: Social Media Update 2016).
you must have an account. So whether you decide to tweet, pin, upload photos
or just observe, social media is a part of daily life. The
vast array of social media outlets always offer much more
information than most people are interested in, yet the
options they offer have something for everyone.

Jeff Bohr | Naples Mac Help 239.595.0482 | jeff@jeffbohr.com