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“I believe that sustained                                                  By not having a monopoly, avoiding
               development, the greater                                    a single party system, encouraging free
             good for a community, and                                     enterprise, enthusiastically embracing
                                                                           rational approaches to issues of common
              successful people wanting                                    interest, and avoiding “sub-optimization,”
                 others to succeed are all                                 we all can have a better and longer
                                                                           sustainable existence.
              principles that have made
                                                                              Sub-optimization deserves special
       ”southwest Florida                                                  explanation. Sub-optimization is a situation
                               so successful.                              where a process, procedure, or system yields
                                                                           less than the best possible outcome or output, caused by a lack
   This is also true for communities. Having involved citizens who         of best possible coordination between different components. In
are interested in the welfare of others, their community and of course     essence, the whole is smaller than the sum of the parts when one
themselves makes for an environment which is measurably better,            component maximizes its advantage to the detriment of the other
more engaged, and much more prosperous. This “virtuous cycle” is,          components.
I believe, exactly what southwest Florida has experienced over the
past nearly four decades that I have been privileged to live and work         “The Tragedy of the Commons,” is the usual example used in
here. Ideally, we would like to continue on this positive journey and      business schools to illustrate sub-optimization. Sheep herders in
not be sidetracked by the negative influences of a few who do not          New England shared a common plot of land to graze their sheep.
have the interests of the majority in mind.                                If one sheep herder allowed his or her sheep to over-graze the
                                                                           common plot, the grass would die and the other herder’s sheep
   Positive motivations can minimize inequalities and maximize             would starve. However, if every herder were prudent and allowed
efficiencies, achieve prosperity and create better futures for the         only enough grazing to sustain the sheep and allow the commons
next generations. Conversely, getting it wrong is mostly not about         to thrive, everyone in the group would thrive.
ignorance or culture—but rather the selfishness of those in power to
extract resources for their own benefit or the benefit of a few select        This same principle can be applied to Newfoundland fisheries
friends and associates.                                                    in terms of not being overfished and thus sustaining productive
                                                                           commercial fishing. However, if one country maximizes the catch
   This selfishness reveals itself in the political process when there is  over a period of time, then the productivity of the region will
an overall dominance of an “elite” coterie. We see examples of these       plummet. Nobel prizes in economics have been awarded as recently
extremes in political dictatorships, and a prime example is the one        as 15 years ago for explanations about the microeconomics of sub-
geographically closest to Florida. Although Cuba is rich in natural        optimization. Economic Choices by Daniel L. McFadden is a thesis
beauty with a long history of sophisticated culture, its economic          explaining this concept in great detail.
constraints have frozen the island’s infrastructure in the middle of
the last century.                                                          http://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2000/
                                                                           mcfadden-lecture.pdf
   We can see the profound positive differences when we focus
on the good of the entire society. Assimilation of immigrants for             I believe that sustained development, the greater good for a
more than 250 years has helped make America the most prominent             community, and successful people wanting others to succeed are
nation in the world in terms of influence. Public education, starting      all principles that have made southwest Florida so successful.
at the pre-school level, has been and will continue to be a wonderful      Yes, there are detractors, those whose self-interests exceed the
way to bring the next generation into the mainstream.                      interests of the many. But in general, when we look back at the
                                                                           classic leaders in southwest Florida and the names of the families
   Now more than ever we need strong public education for all. In          who created our communities’ common resources—parks, roads,
America today more than 50 percent of children under age five are          healthcare systems, religious organizations, cultural institutions—
minorities. More than half of Collier County’s public school children      we see sustained development.
now live in a non-English speaking primary home. A profound
change in demographic patterns? Please think back to your own                 Self-centered, disruptive people or factions can and have
ancestry. Unless you are of Native American descent, your parents,         temporarily been influential. But long term, the public will look for
grandparents, or great grandparents crossed some ocean, earned             and support those who do the right thing often enough and get the
a living, wanted a better life for their children, contributed to the      right result.
political process by voting, and to the government by paying taxes.
                                                                              The greater good—be it for education, healthcare, public safety
                                                                           and infrastructure—will ultimately win out over self-directed,
                                                                           egocentric interests. By all of us staying well-informed, we can
                                                                           continue to direct our energies to being an example of the best
                                                                           community in the country –and help everyone live a longer, happier,
                                                                           and healthier life.

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