Page 98 - February_2016_Life_In_Naples_Magazine

A CONTAGIOUS EVENT
IN SUPPORT OF OUR TEENS
D rug Free Collier is teaming up withDR. JONAH BERGERpreventing underage
a New York Times and Wall Street
Journal bestselling author to help
influence positive social change in
Collier County. Dr. Jonah Berger, author of
Contagious: Why Things Catch On will be in
Naples on Thursday, March 3, 2016 to serve
as keynote speaker of Drug Free Collier’s 8th
Annual Fundraising Luncheon at the Ritz
Carlton Golf Resort.
Berger reveals the
behavioral science
behind word-of-mouth
and social transmission. and also coordinates
During his keynote
presentation, he
explains how a few
basic principles drive our decisions and lead
people to imitate what others are doing. The
secrets he discovered during his research
can have countless applications. Whether
you’re a small business owner trying to boost
awareness, a politician running for office, or
a health official trying to get the word out,
Berger’s work will help you understand how
to make products and ideas contagious.
“We understand that social influence is
strongest when the behavior is observed by
others, especially teens,” said Melanie Black,
Executive Director of Drug Free Collier.
“Collaborating with Dr. Berger will allow us
to help influence the choices our teens make
about drug and alcohol use.”
Hundreds of local supporters and
distinguished guests are expected at this
year’s event, Black said. “Each year, our
annual luncheon generates a surge in local
interest and energy directed toward keeping
our kids and our community drug free,”
Black added. “It’s encouraging to see that so
many people in Collier County are willing to
make a difference in the lives of our youth.”
This year Drug Free Collier is honoring
Shawn McGrail, Vice President and
Partner of Coastal Beverage for his role in
98
SHAWN MCGRAILdrinking. McGrail has
been a resident of Collier
County since 2004 and
an active partner of
Drug Free Collier since
2005. He began his
work with Drug Free
Collier as a volunteer
and eventually served as
a member of the Board
of Directors through
2012. McGrail oversees
the Operations Division
of Coastal Beverage
Alcohol Awareness
Programs in Collier and
South Lee County, by bringing professional speakers to local schools
to talk about the consequences of underage drinking. He also provides
educational materials for parents and teens. In addition, he is a certified
TIPS trainer promoting responsibility to area retailers and has trained
hundreds of bartenders and servers on how to identify and prevent
underage drinking. McGrail is a member of the Naples Chamber of
Commerce, a member of Leadership Collier Class of 2007, and a past
advisory board member to the Department of Juvenile Justice in Collier
County. He is married to his wife Tandy and has two children ( Jack 10
and Kimberly 2).
“Thanks to our work with key stakeholders, like Coastal Beverage,
alcohol consumption by teens in Collier County has dropped from 43
percent in 2005 to 29 percent in 2014,” said Black. “We couldn’t have
done this without the strong support of community partners.”
“Coastal Beverage is committed to preventing underage drinking
in Collier County. Our partnership with Drug Free Collier has been
fantastic. We share the same vision to keep our kids safe and drug free.
Drug Free Collier is an exceptional organization and we are proud to be
a loyal partner,” McGrail said.
Drug Free Collier’s Annual Fundraising Luncheon will include
special appearances by City of Naples Mayor John Sorey as celebrity
auctioneer and Fox 4 News Anchor Patrick Nolan as Master of
Ceremonies. Students from Drug Free Collier’s CORE Society will
also be on hand.
Individual tickets and table sponsorships are still available. Please
call Drug Free Collier at 239.552.1300 or visit www.DrugFreeCollier.
org for more information.
Life in Naples | February 2016