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CONNAESCOTCIOIANL
by Kelly G Cooper communication that works one-way. Now we look at social media and the difference between the
two. Social media provides an outlet to communicate with the source while sharing your thoughts
T echnology is changing the world and perspectives. The ability to share experiences and opinions provides a forum to interact with
at an exponential rate. Social not only the website but other visitors, which is a way to build trust and a good reputation.
networking technology is unique
and it has affected each of us in some The success of an enterprise can now be directly correlated to the effectiveness of their social
way or another, shaping how we form media strategy. Statistics described by Forbes magazine suggest the following: 92 percent of
relationships and conduct business. marketers in 2014 claimed that social media marketing was important for their business with
There are over 2 billion social network 80 percent indicating their efforts increased traffic to their websites (according to Hubspot); 97
accounts across the globe. What percent of marketers currently participating in social media where 85 percent of participants
does that mean? The power of social aren’t sure what social media tools are the best to use (according to Social Media Examiner).
technology and social media should There is a paradigm shift where hundreds of millions of people are engaging in social media on
not be underestimated as information is a daily basis and brand awareness is the number one goal of most social media marketers today.
shared with a simple click of a button Brand awareness should be a part of every business and organizations marketing strategy, as it is
and influence takes hold. a conduit to reach a large audience quickly in a cost effective way.
What exactly is social media? Let’s For those individuals who are not computer savvy and not sure how to incorporate social
break it down. When we think of the media into their business plan, do not lose hope - there is a solution! Naples entrepreneur Batya
media we immediately think of the Maman, CEO and founder of Social Connect, can assist you in attaining tangible results with
newspapers, radio and television outlets. increased profits. Many people spend time on social media but do not have a plan that works for
Media, essentially, is an instrument of them. It is essential to build a platform that specifically meets client needs while simultaneously
promoting services and products. Social Connect supplies the tools you need. They will teach you
how to customize your device, such as a notebook or mobile phone, so all of your media channels
can be updated and managed in one place! As long as you have a vision of what you want to
achieve you can build a platform to reach your goals with professionals at your side to help along
the way.
Google is one of the most used search engines and can be an invaluable tool for any enterprise.
Businesses and organizations need a search engine and search engines need businesses and
organizations alike. The more relevant your ad, the greater user experience; which leads to a
better advertising experience. It is a cycle but an important cycle that drives the economy and one
you need to be a part of in order to maximize your potential. Batya through Social Connect can
strengthen and empower your product advertisement to new heights with relevancy. “We teach
our clients how to use the latest software and technology to tailor attention-grabbing content.
After implementing our programs, most clients spend an average of three hours a week on social
media and have seen up to a 20 percent increase in revenue.”There is a way to show greatness and
it is the mission of Social Connect to help your business or organization obtain success.
In a time where quality customer service is sought after more than ever, you can always count
on Social Connect to offer remote support at your time of need. Batya and her team at Social
Connect will help you and your business or organization rise to the next level. Take the first step
into your continued success and visit www.gobatya.com. For more information please call Batya
Maman at 239.601.4340 or e-mail her at info@gobatya.com.
20 Life in Naples | February 2016
